AlphaTheta
Explore AlphaTheta at Rock & Soul NYC
Dive into the world of AlphaTheta, where innovation meets performance. At Rock & Soul, New York City's iconic record and DJ store, we’re proud to carry AlphaTheta’s industry-leading gear that empowers DJs, producers, and music enthusiasts alike. Whether you’re spinning tracks at a packed club or perfecting mixes at home, AlphaTheta offers high-quality equipment that delivers precision, durability, and creativity. Discover mixers, controllers, and audio tools that bring your sound to life—right here at Rock & Soul, serving the music community for over 50 years.
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Original price $0.00 - Original price $0.00Original price $0.00$438.99$438.99 - $438.99Current price $438.99
Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - White + Magma CTRL Case
Beginner DJs looking to get into digital DJing will appreciate the Pioneer DDJ-FLX4, a 2-channel controller that includes rekordbox dj and works wi...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$438.99$438.99 - $438.99Current price $438.99 -
Original price $3,449.00 - Original price $3,449.00Original price $3,449.00$3,658.99$3,658.99 - $3,658.99Current price $3,658.99
Pioneer DJ OPUS-QUAD Professional 4-Channel All-in-One DJ System + Headliner Pro-Fit Case
Pioneer DJ OPUS-QUAD OverviewProfessional DJs in search of a rekordbox or Serato DJ controller should check out the black Pioneer OPUS-QUAD, an all...
View full detailsOriginal price $3,449.00 - Original price $3,449.00Original price $3,449.00$3,658.99$3,658.99 - $3,658.99Current price $3,658.99 -
Original price $0.00 - Original price $0.00Original price $0.00$9,296.99$9,296.99 - $9,296.99Current price $9,296.992 x AlphaTheta CDJ-3000X + 2 x Odyssey Industrial Board Case + 1 x Pioneer DJ DJM-A9
CDJ-3000X KEY FEATURES**Expanded media support for diverse DJ styles**Explore new creative possibilities with the groundbreaking advancements in on...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$9,296.99$9,296.99 - $9,296.99Current price $9,296.99 -
Original price $0.00 - Original price $0.00Original price $0.00$8,499.00$8,499.00 - $8,499.00Current price $8,499.002 x AlphaTheta CDJ-3000X flagship DJ player + 1 x Pioneer DJ DJM-A9 4-Channel Digital Pro-DJ Mixer
CDJ-3000X KEY FEATURES**Expanded media support for diverse DJ styles**Explore new creative possibilities with the groundbreaking advancements in on...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$8,499.00$8,499.00 - $8,499.00Current price $8,499.00 -
Original price $0.00 - Original price $0.00Original price $0.00$1,968.99$1,968.99 - $1,968.99Current price $1,968.99Pioneer DJ DDJ-FLX10-W + Decksaver Cover
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$1,968.99$1,968.99 - $1,968.99Current price $1,968.99 -
Original price $0.00 - Original price $0.00Original price $0.00$2,248.99$2,248.99 - $2,248.99Current price $2,248.99Pioneer DJ DDJ-FLX10-W + Odyssey DDJ-FLX10 Flight Case with Glide-Style Laptop Platform and Corner Wheels (Black/Silver)
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,248.99$2,248.99 - $2,248.99Current price $2,248.99 -
Original price $0.00 - Original price $0.00Original price $0.00$2,038.99$2,038.99 - $2,038.99Current price $2,038.99Pioneer DJ DDJ-FLX10-W + Odyssey BMFLX10M EVA Molded Soft Case
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,038.99$2,038.99 - $2,038.99Current price $2,038.99 -
Original price $0.00 - Original price $0.00Original price $0.00$2,198.99$2,198.99 - $2,198.99Current price $2,198.99Pioneer DJ DDJ-FLX10-W + Odyssey 810GSFLX10M I-Board Flight Case with Glide Style Laptop Platform and Wheels
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,198.99$2,198.99 - $2,198.99Current price $2,198.99 -
Original price $0.00 - Original price $0.00Original price $0.00$2,228.99$2,228.99 - $2,228.99Current price $2,228.99Pioneer DJ DDJ-FLX10-W + Odyssey 810GSFLX101UM2 I-Board 1U Flight Case with Glide Style Laptop Platform and Wheels
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,228.99$2,228.99 - $2,228.99Current price $2,228.99 -
Original price $0.00 - Original price $0.00Original price $0.00$3,188.99$3,188.99 - $3,188.99Current price $3,188.99AlphaTheta CDJ-3000X A next-generation flagship DJ player + Odyssey Innovative Designs EVA Molded Bag
CDJ-3000X KEY FEATURES**Expanded media support for diverse DJ styles**Explore new creative possibilities with the groundbreaking advancements in on...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$3,188.99$3,188.99 - $3,188.99Current price $3,188.99 -
Original price $0.00 - Original price $0.00Original price $0.00$3,198.99$3,198.99 - $3,198.99Current price $3,198.99AlphaTheta CDJ-3000X A next-generation flagship DJ player + Odyssey Industrial Board Case
CDJ-3000X KEY FEATURES**Expanded media support for diverse DJ styles**Explore new creative possibilities with the groundbreaking advancements in on...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$3,198.99$3,198.99 - $3,198.99Current price $3,198.99 -
Original price $0.00 - Original price $0.00Original price $0.00$3,138.99$3,138.99 - $3,138.99Current price $3,138.99AlphaTheta CDJ-3000X A next-generation flagship DJ player + Headliner Pro-Fit Case
CDJ-3000X KEY FEATURES**Expanded media support for diverse DJ styles**Explore new creative possibilities with the groundbreaking advancements in on...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$3,138.99$3,138.99 - $3,138.99Current price $3,138.99 -
Original price $0.00 - Original price $0.00Original price $0.00$2,108.99$2,108.99 - $2,108.99Current price $2,108.99Pioneer DJ DDJ-FLX10 DJ Controller + Magma FLXGUARD DJ Controller Trolley
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,108.99$2,108.99 - $2,108.99Current price $2,108.99 -
Original price $1,099.00 - Original price $1,099.00Original price $1,099.00$1,568.99$1,568.99 - $1,568.99Current price $1,568.99Pioneer DJ DDJ-REV5 Scratch-style 2-channel performance DJ controller + Magma FLXGUARD DJ Controller Trolley
KEY FEATURES Large jog wheels and MAGVEL FADER for dynamic scratching Scratch, battle, and perform intuitively on the DDJ-REV5, which blends an au...
View full detailsOriginal price $1,099.00 - Original price $1,099.00Original price $1,099.00$1,568.99$1,568.99 - $1,568.99Current price $1,568.99 -
Original price $1,999.00 - Original price $1,999.00Original price $1,999.00$2,538.99$2,538.99 - $2,538.99Current price $2,538.99Pioneer DJ DDJ-REV7 2-Channel Serato DJ Pro Controller + Magma FLXGUARD DJ Controller Trolley
REAL-DEAL RECORD FEEL WITH A FULLY LOADED FEATURE SETWhen it comes to having complete control over your sets, the Pioneer DJ DDJ-REV7 2-deck Serato...
View full detailsOriginal price $1,999.00 - Original price $1,999.00Original price $1,999.00$2,538.99$2,538.99 - $2,538.99Current price $2,538.99 -
Original price $0.00 - Original price $0.00Original price $0.00$2,648.99$2,648.99 - $2,648.99Current price $2,648.99Pioneer DJ XDJ-RX3 All In One Dj System + Magma FLXGUARD DJ Controller Trolley
YOUR COMPLETE GRAB-AND-GO DIGITAL DJ RINGDeftly combining the intuitive workflow of dedicated hardware with the precision and flexibility you'd exp...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,648.99$2,648.99 - $2,648.99Current price $2,648.99 -
Original price $3,779.00Original price $3,779.00 - Original price $3,779.00Original price $3,779.00Current price $3,276.00$3,276.00 - $3,276.00Current price $3,276.00
Pioneer DJ OPUS-QUAD Professional 4-Channel All-in-One DJ System (Black) (Open Box)
Pioneer DJ OPUS-QUAD OverviewProfessional DJs in search of a rekordbox or Serato DJ controller should check out the black Pioneer OPUS-QUAD, an all...
View full detailsOriginal price $3,779.00Original price $3,779.00 - Original price $3,779.00Original price $3,779.00Current price $3,276.00$3,276.00 - $3,276.00Current price $3,276.00Save $503.00 -
Original price $0.00 - Original price $0.00Original price $0.00$829.00$829.00 - $829.00Current price $829.00Pioneer DJ XDJ-700 - Compact Digital Deck
The XDJ-700 from Pioneer is a high-performance, rekordbox-compatible, digital deck in a compact form that utilizes a host of features from its lar...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$829.00$829.00 - $829.00Current price $829.00 -
Original price $199.00Original price $199.00 - Original price $199.00Original price $199.00Current price $169.00$169.00 - $169.00Current price $169.00
AlphaTheta DJC-A3 Branded Semi-Hard Case for Pioneer DJ Controllers
AlphaTheta DJC-A3 OverviewProtect your DJ controller in style with the DJC-A3, a durable semi-hard case that is designed to fit a wide range of Pio...
View full detailsOriginal price $199.00Original price $199.00 - Original price $199.00Original price $199.00Current price $169.00$169.00 - $169.00Current price $169.00Save $30.00 -
Original price $3,668.95 - Original price $3,668.95Original price $3,668.95$3,799.00$3,799.00 - $3,799.00Current price $3,799.00Pioneer DJ DJM-V10 6-Channel Professional DJ Mixer + ProX XS-DJMV10 Case
ELITE DJ MIXER WITH NEXT-GEN PROCESSINGEquip the DJ booth with elite sound quality, with the Pioneer DJ DJM-V10 six-channel DJ mixer. Processing oc...
View full detailsOriginal price $3,668.95 - Original price $3,668.95Original price $3,668.95$3,799.00$3,799.00 - $3,799.00Current price $3,799.00 -
Original price $1,318.99 - Original price $1,318.99Original price $1,318.99$1,328.99$1,328.99 - $1,328.99Current price $1,328.99Pioneer DJ DDJ-REV5 DJ Controller + Magma Bags CTRL Case
KEY FEATURES Large jog wheels and MAGVEL FADER for dynamic scratching Scratch, battle, and perform intuitively on the DDJ-REV5, which blends an a...
View full detailsOriginal price $1,318.99 - Original price $1,318.99Original price $1,318.99$1,328.99$1,328.99 - $1,328.99Current price $1,328.99 -
Original price $1,268.99 - Original price $1,268.99Original price $1,268.99$1,278.99$1,278.99 - $1,278.99Current price $1,278.99Pioneer DJ DDJ-REV5 DJ Controller + Headliner Pro-Fit Case
KEY FEATURES Large jog wheels and MAGVEL FADER for dynamic scratching Scratch, battle, and perform intuitively on the DDJ-REV5, which blends an a...
View full detailsOriginal price $1,268.99 - Original price $1,268.99Original price $1,268.99$1,278.99$1,278.99 - $1,278.99Current price $1,278.99 -
Original price $1,468.99 - Original price $1,468.99Original price $1,468.99$1,468.99$1,468.99 - $1,468.99Current price $1,468.99Pioneer DJ DDJ-REV5 DJ Controller + Headliner Pitch Black Flight Case DJ Controller Case
KEY FEATURES Large jog wheels and MAGVEL FADER for dynamic scratching Scratch, battle, and perform intuitively on the DDJ-REV5, which blends an a...
View full detailsOriginal price $1,468.99 - Original price $1,468.99Original price $1,468.99$1,468.99$1,468.99 - $1,468.99Current price $1,468.99 -
Original price $1,458.99 - Original price $1,458.99Original price $1,458.99$1,458.99$1,458.99 - $1,458.99Current price $1,458.99Pioneer DJ DDJ-REV5 DJ Controller + Headliner DJ Controller Flight Case
KEY FEATURES Large jog wheels and MAGVEL FADER for dynamic scratching Scratch, battle, and perform intuitively on the DDJ-REV5, which blends an a...
View full detailsOriginal price $1,458.99 - Original price $1,458.99Original price $1,458.99$1,458.99$1,458.99 - $1,458.99Current price $1,458.99
