AlphaTheta
Explore AlphaTheta at Rock & Soul NYC
Dive into the world of AlphaTheta, where innovation meets performance. At Rock & Soul, New York City's iconic record and DJ store, we’re proud to carry AlphaTheta’s industry-leading gear that empowers DJs, producers, and music enthusiasts alike. Whether you’re spinning tracks at a packed club or perfecting mixes at home, AlphaTheta offers high-quality equipment that delivers precision, durability, and creativity. Discover mixers, controllers, and audio tools that bring your sound to life—right here at Rock & Soul, serving the music community for over 50 years.
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Original price $0.00 - Original price $0.00Original price $0.00$1,649.00$1,649.00 - $1,649.00Current price $1,649.00Pioneer DJ CDJ-900nxs Professional Multi-player
Building upon the success of the original CDJ-900, the Pioneer CDJ-900 Nexus - Professional Multi Player is a CD, USB, and Wi-Fi enabled audi...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$1,649.00$1,649.00 - $1,649.00Current price $1,649.00 -
Original price $1,999.00Original price $1,999.00 - Original price $1,999.00Original price $1,999.00Current price $1,943.00$1,943.00 - $1,943.00Current price $1,943.00
Pioneer DJ DDJ-REV7 2-Channel Serato DJ Pro Controller with Motorized Jog Wheels (Open Box)
REAL-DEAL RECORD FEEL WITH A FULLY LOADED FEATURE SETWhen it comes to having complete control over your sets, the Pioneer DJ DDJ-REV7 2-deck Serato...
View full detailsOriginal price $1,999.00Original price $1,999.00 - Original price $1,999.00Original price $1,999.00Current price $1,943.00$1,943.00 - $1,943.00Current price $1,943.00Save $56.00 -
Original price $0.00 - Original price $0.00Original price $0.00$2,269.00$2,269.00 - $2,269.00Current price $2,269.00Pioneer DJ XDJ-RX3 All In One Dj System + Decksaver Dust Cover
Pioneer DJ XDJ-RX3/CUXJ Overview DJs and performers looking for the next evolution of a standalone controller will be impressed with the Pioneer ...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,269.00$2,269.00 - $2,269.00Current price $2,269.00 -
Original price $279.00 - Original price $279.00Original price $279.00$284.99$284.99 - $284.99Current price $284.99Pioneer DJ DDJ-REV1 Controller for Serato DJ (Black) (Open Box)
Note: Contact store for ETA on delivery.PIONEER DJ DDJ-REV1 CONTROLLER FOR SERATO DJ (BLACK)Artists and DJs looking for a great entry-level Serato ...
View full detailsOriginal price $279.00 - Original price $279.00Original price $279.00$284.99$284.99 - $284.99Current price $284.99 -
Original price $279.00Original price $279.00 - Original price $279.00Original price $279.00Current price $269.00$269.00 - $269.00Current price $269.00
Pioneer DJ DDJ-REV1 Controller for Serato DJ Black (Open Box)
Note: Contact store for ETA on delivery.PIONEER DJ DDJ-REV1 CONTROLLER FOR SERATO DJ (BLACK)Artists and DJs looking for a great entry-level Serato ...
View full detailsOriginal price $279.00Original price $279.00 - Original price $279.00Original price $279.00Current price $269.00$269.00 - $269.00Current price $269.00Save $10.00 -
Original price $0.00 - Original price $0.00Original price $0.00$547.00$547.00 - $547.00Current price $547.00Pioneer DJ FLX-4 + Fluid Audio C5BT + M40X Bundle
PIONEER DJ FLX-4 + M40X + Fluid Audio Classic Series C5BT BUNDLEPIONEER DJ DDJ-FLX4 2-CHANNEL DJ CONTROLLERBeginner DJs looking to get into digital...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$547.00$547.00 - $547.00Current price $547.00 -
Original price $0.00 - Original price $0.00Original price $0.00$119.00$119.00 - $119.00Current price $119.00Pioneer DJ HDJ-CUE1 Bluetooth DJ Headphones (Matte White)
Designed for the beginner DJ and professional music enthusiast, the Pioneer HDJ-CUE1 Bluetooth DJ Headphones provide a rich sound and a stylish ...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$119.00$119.00 - $119.00Current price $119.00 -
Original price $0.00 - Original price $0.00Original price $0.00$659.00$659.00 - $659.00Current price $659.00Pioneer DJ Toraiz SQUID - Creative Multitrack Sequencer
Building upon the success of the Toraiz SP-16 and AS-1, the Pioneer DJ Toraiz SQUID (SeQUencer Inspirational Device) is a multi-track sequencer...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$659.00$659.00 - $659.00Current price $659.00 -
Original price $0.00 - Original price $0.00Original price $0.00$38.00$38.00 - $38.00Current price $38.00Pioneer DJ HC-CA0602 1.6 M Straight Cable for HDJ-x7
Pioneer HC-CA0602 1.6 M Straight Cable for HDJ-x7
Original price $0.00 - Original price $0.00Original price $0.00$38.00$38.00 - $38.00Current price $38.00 -
Original price $0.00 - Original price $0.00Original price $0.00$53.00$53.00 - $53.00Current price $53.00Pioneer DJ HC-CA0501 1.2 M Coiled Cable for HDJ-X10
Replace your damaged cables and continue enjoying excellent sound quality without the expense of buying a new pair of headphones. The independent g...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$53.00$53.00 - $53.00Current price $53.00 -
Original price $2,199.00Original price $2,199.00 - Original price $2,199.00Original price $2,199.00Current price $1,839.00$1,839.00 - $1,839.00Current price $1,839.00
Pioneer DJ DDJ-FLX10-W Limited Edition - 4-channel DJ controller for Rekordbox & Serato - White
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $2,199.00Original price $2,199.00 - Original price $2,199.00Original price $2,199.00Current price $1,839.00$1,839.00 - $1,839.00Current price $1,839.00Save $360.00 -
Original price $149.00 - Original price $149.00Original price $149.00$179.00$179.00 - $179.00Current price $179.00Pioneer DJ DM-40D 4" Two-Way Active Desktop Monitor System (Pair, Black)
Pioneer DJ DM-40D OverviewDJs, producers, and musicians in search of a small, desktop monitoring system will be impressed with the Pioneer DJ DM-40...
View full detailsOriginal price $149.00 - Original price $149.00Original price $149.00$179.00$179.00 - $179.00Current price $179.00 -
Original price $0.00 - Original price $0.00Original price $0.00$2,269.00$2,269.00 - $2,269.00Current price $2,269.00Pioneer DJ XDJ-RX3 + Odyssey FZPIXDJRX3BL - Pioneer XDJ-RX3 Black Label Flight Case
Pioneer DJ XDJ-RX3/CUXJ Overview DJs and performers looking for the next evolution of a standalone controller will be impressed with the Pioneer ...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,269.00$2,269.00 - $2,269.00Current price $2,269.00 -
Original price $169.00 - Original price $169.00Original price $169.00$209.00$209.00 - $209.00Current price $209.00Pioneer DJ VM-50 5 Inch Active Monitor Speaker (Black)
KEY FEATURESHigh-Quality ComponentsEach speaker in the VM Series includes a Class D amplifier with 96 kHz sampling DSP to enable wide-bandwidth aud...
View full detailsOriginal price $169.00 - Original price $169.00Original price $169.00$209.00$209.00 - $209.00Current price $209.00 -
Original price $0.00 - Original price $0.00Original price $0.00$449.00$449.00 - $449.00Current price $449.00Pioneer DJ HDJ-X10-K Professional DJ Headphones in Black
Stay on top of your game with the flagship HDJ-X10 over-ear headphones. Refined with input from professional DJs to serve you at festivals, clubs a...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$449.00$449.00 - $449.00Current price $449.00 -
Original price $0.00 - Original price $0.00Original price $0.00$29.00$29.00 - $29.00Current price $29.00Pioneer DJ HC-EP0201 Replacement Ear Pads for HDJ-C70
Pioneer HC-EP0201 Replacement Ear Pads for HDJ-C70
Original price $0.00 - Original price $0.00Original price $0.00$29.00$29.00 - $29.00Current price $29.00 -
Original price $0.00 - Original price $0.00Original price $0.00$42.00$42.00 - $42.00Current price $42.00Pioneer DJ HC-CA0601 1.2 M Coiled Cable for HDJ-x7
Replace your damaged cables and continue enjoying excellent sound quality without the expense of buying a new pair of headphones. The independent g...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$42.00$42.00 - $42.00Current price $42.00 -
Original price $0.00 - Original price $0.00Original price $0.00$65.00$65.00 - $65.00Current price $65.00Pioneer DJ Music Production Semi-hard Bag for Toraiz As-1
This DJ transporter bag is the perfect size for the Toraiz As-1. And it has an additional compartment to safely store your cables. The bag's protec...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$65.00$65.00 - $65.00Current price $65.00 -
Original price $0.00 - Original price $0.00Original price $0.00$89.00$89.00 - $89.00Current price $89.00Pioneer DJ XPRS Series Speaker Cover for XPRS15
The CVR-XPRS15 speaker cover is a custom-made cover designed to protect your XPRS15 2-way full-range speaker. Made with 600D black polyester fabric...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$89.00$89.00 - $89.00Current price $89.00 -
Original price $0.00 - Original price $0.00Original price $0.00$2,128.00$2,128.00 - $2,128.00Current price $2,128.00Pioneer DJ DDJ-FLX10-W + Odyssey 810FLX10M I-Board DJ Flight Case
With cutting-edge technology, the next-generation Pioneer DDJ-FLX10 is a 4-channel DJ performance controller for rekordbox and Serato DJ Pro. The c...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$2,128.00$2,128.00 - $2,128.00Current price $2,128.00 -
Original price $2,699.00Original price $2,699.00 - Original price $2,699.00Original price $2,699.00Current price $2,609.00$2,609.00 - $2,609.00Current price $2,609.00
Pioneer DJ DJM-A9 4-Channel Digital Pro-DJ Mixer with Bluetooth Black (No Box)
Pioneer DJ DJM-A9 OverviewProfessional DJs in search of a next-generation DJ mixer with advanced processing and effects should check out the Pionee...
View full detailsOriginal price $2,699.00Original price $2,699.00 - Original price $2,699.00Original price $2,699.00Current price $2,609.00$2,609.00 - $2,609.00Current price $2,609.00Save $90.00 -
Original price $369.00 - Original price $369.00Original price $369.00$426.99$426.99 - $426.99Current price $426.99Pioneer DJ HDJ-X10-K Professional DJ Headphones in Black (Open Box)
Stay on top of your game with the flagship HDJ-X10 over-ear headphones. Refined with input from professional DJs to serve you at festivals, clubs a...
View full detailsOriginal price $369.00 - Original price $369.00Original price $369.00$426.99$426.99 - $426.99Current price $426.99 -
Original price $69.00 - Original price $69.00Original price $69.00$80.99$80.99 - $80.99Current price $80.99Pioneer DJ HDJ-CUE1 On-Ear Headphones - Black (Open Box)
Designed for the beginner DJ and professional music enthusiast, the Pioneer HDJ-CUE1 DJ Headphones provide a rich sound and a stylish look. Out ...
View full detailsOriginal price $69.00 - Original price $69.00Original price $69.00$80.99$80.99 - $80.99Current price $80.99 -
Original price $2,699.00 - Original price $2,699.00Original price $2,699.00$2,754.99$2,754.99 - $2,754.99Current price $2,754.99Pioneer DJ DJM-A9 4-Channel Digital Pro-DJ Mixer with Bluetooth, Black (Open Box)
FOUR CHANNELS, EXPONENTIAL CREATIVE OPPORTUNITIES Ideas surrounding DJs, music making, performance, and showmanship have gradually blurred througho...
View full detailsOriginal price $2,699.00 - Original price $2,699.00Original price $2,699.00$2,754.99$2,754.99 - $2,754.99Current price $2,754.99
